The clean beauty movement is sweeping across the skincare landscape, offering a refreshing shift towards minimalist routines and ingredient transparency. Clean beauty brands prioritize ethically sourced, sustainable practices, and readily disclose their product formulations, empowering you to make informed choices about what you put on your skin.
While the allure of clean beauty is undeniable, achieving that truly transparent look in low pH can be tricky. Many formulations lack clarity and transparency. This can lead to end product looking cloudy!
At Maha, we believe in clean beauty without compromise. We craft innovative formulations that bridge the gap between ingredients and transparent results. Take, for example, cleanser formulation with one of Ecoori’s product Supersurf Amix 40.
Let’s dive in with our technical team! Not only does this cleanser appear transparent, but it also exudes a trendy vibe!
*Final pH for the formulation should be around 5 to 6
Extra Tips: If you adjust the pH to 5 to 5.5 first and then add Supersurf Amix 40, a higher viscosity is formed
Youth To The People
Superfood Antioxidant Cleanser
Main surfactant: Sodium Cocoyl Glutamate, and Cocamidopropyl Betaine
Features: Mild cleansing, Infused with superfood ingredients for antioxidant
KUNDAL
Honey & Macadamia Nature shampoo
Main surfactant: Sodium Cocoyl Alaninate, and Lauryl Hydroxysultaine
Features: Slightly acidic formula, Deep cleansing scalp while maintaining its natural balance
Features: Slightly acidic formula, Deep cleansing scalp while maintaining its natural balance
