Sustainable Beauty: Going Beyond Nature

Sustainable Beauty: Going Beyond Nature MahaChem

Seminar Abstract

Nowadays, consumers are turning to ‘greener’ alternatives when it comes to beauty and personal care products. They are demanding products that are Natural, Organic and Sustainable, which do not harm their skin, environment nor society.

Most of the time, marketing terms like Natural or Organic are loosely defined. In this seminar, we will highlight on ISO16128 standard, which provides guidelines on definition for natural and organic cosmetics ingredients. As a part of commitment to create natural, green and sustainable ingredients, our partner, Sino Lion, will share on their ingredients offering in accordance to ISO16128 criteria. These ingredients are made from green feedstocks and made by environmentally friendly process.

Consumers are continuously seeking out the safest and natural cosmetics due to their increasing health awareness. We hope this seminar will be able to help you ride on this trend!  This is also part of our mission to encourage the use of sustainable green and innovative chemistry to make our lives better, safer, healthier, greener and more beautiful.

Seminar Schedule

Time Content
08:30 Registration
09:00 Opening Speech
09:30 Market Update and Future Trend (MahaChem)
10:00 Coffee Break
10:30 Sustainable Beauty Innovation
12:00 Lunch
13:00 A Holistic Approach to Natural Formulation
14:00  Refreshment
14:30 Hands on Experience
16:30 Lucky Draw
17:00 End

Speaker Background

Jun Wu

Dr Jun Wu received his Ph.D from Columbia University, Bachelor of Science and Master of Science from Tsinghua University.

Dr Wu works as Principle Scientist at Sino Lion USA. His responsibility includes design and development of green and natural surfactants, formulation and application of green surfactants in personal care, fabric care and household care products.

Dr Wu’s research interests have been focused on interface and colloid chemistry, especially on green surfactants and polymer/surfactant systems. Previously, he worked as CTO at Oilmate Energy Technology Ltd. and Postdoc researcher at Columbia University NSF Industry/University Cooperative Center for Particulate and Surfactant Systems. In 2015 the Greener Surfactant project, he was recognized by NSF with “Alexander Schwarzkopf” award. He also worked as Scientist and Project Manager at P&G Beijing Technical Center on fabric and household care product development.

Company Background

Sino Lion: a USA-China joint venture company, founded in 1993 in New York, strives to develop natural and sustainable ingredients technologies that are innovative and cost effective so that these technologies become the “Game Changer”, “Disrupter”, and/or “Enabler” for their wide use in personal care and home care applications. Sino Lion committed to create natural, green and sustainable ingredients for the betterment of both humans and environment.

Contact Person

Please register for our event now (Register by 15th September 2019)

Seminar Registration Form

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September 24

09:00 – 17:00

Event Category:


Aston Priority Simatupang Hotel & Conference Center
Jl. TB Simatupang No.Kav. 9, RT.1/RW.2, Kebagusan, Kec. Ps. Minggu, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12520

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