Success Story: How Our Technical Support resulted in Right Paint Solution

Success Story Refinish Coatings

Our customer who is in the coating paint industry in Indonesia was having difficulty in attaining the specifications that they were looking for. MahaChem provided the solution with the technical support and compatible products.

Business Units

Business Lines

Markets

Indonesia

Our customer is a local paint manufacturer in Indonesia, mainly producing auto-refinish coating for retail market. Their product range include epoxy primer, polyurethane primer, base coat and polyurethane top coat. We identified their key problems. Then we helped them to overcome with technical support, flexible logistics service, and our products.

Among the solutions we offered to them are Synocure 862 X60 series, Hydroxyl functional acrylic resins mainly for Polyurethane coatings.

Challenges

Customer had issues with the following:

  • Insufficient glossiness of Paint
  • Insufficient Viscosity level of Paint
  • Over-demanding initial MOQ from previous distributor, which went around 10MT
  • Long Lead Time (1 Month Plus)
  • No Technical Support from previous Supplier

Approach

We supported our customer to overcome their problems by:

  • Having Technical Visit to customer with Supplier
  • Offering made-to-stock option to customer (Reduced MOQ & lead time)
  • Providing products that tackle glossiness and viscosity issue
    • Synocure 862X60 HV
    • Syncoure 862×60 MY

Result

As the result, the customer attained the glossiness and viscosity level they aimed. They speeded up the decision to replace the previous ingredients with our products with the support from our technical team.

Now, our customer is looking to expand their product grades with our innovative solutions and support.

If you want to be part of this success story, find out more about our solutions below.

Hydroxyl functional acrylic resin designed to crosslink at room temperature with polyisocyanates, and is particularly recommended where economy in use is a major factor.
Hydroxyl functional acrylic rsein designed to crosslink at room temperature with polyisocyanates, and is particularly recommended where economy in use is a major factor.

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