As a player in the competitive Chemical Distribution industry, MahaChem recognizes that brands and intellectual capitals are powerful marketing and intellectual assets respectively. In partnership with our brand consultant specialist, we have successfully completed the Branding and Intellectual Property Management Program to address the critical gaps and improvement opportunities for developing intellectual property management policies, and deploy the practices required for achieving client results and building a strong brand for MahaChem.
The branding exercise has resulted in several salient changes for MahaChem:
1) A Brand Management Team was set up and trained on the concepts of SmartBranding. The Brand Architecture and strategy of MahaChem was developed, executed and reviewed during the regular meeting among team members.
2) MahaChem’s vision has been clarified and enhanced in view of the highly competitive encironment. MahaChem now aims to be the preferred partner in the chemical marketing, distribution and services industry by being highly entrepreneurial and innovative.
3) MahaChem’s purpose has also been reformulated in light of the need build long term relationships with all stakeholders – shareholders, colleagues, partners, customers and community. Our forward-looking mission is now to provide quality chemical solutions and excellent service support that is Making Lives Better, Safer and Healthier.
4) To reinforce a more customer centric culture for achieving operational efficiency and effectiveness in MahaChem, Maha people are breathing with the corresponding core values below:-
- Team Spirit
- Respectiveness
- Integrity
- Proactivity
With the Brand Mission, Vision and Values in mind, MahaChem has developed the branding proposition to differentiate MahaChem from the competitors through building on strengths of Excellent Service Support and Effective Customer Relationship Management.
The brand Management Team planned and executed a series of strategic brand initiatives and programs to communicate the rebranding of MahaChem internally and externally to heighten her brand awareness and increase the brand value in both the local and regional markets. |
